Strategy is the most important element that determines the success of a war and make no mistake that it is a war out there. A strong and a well thought out strategy helps a brand to overpower the other competitive brands to capture the mind of its target audience. To formulate a winning strategy one has to have an in depth knowledge of the environment and the tools that are at ones disposal. It is also calls for marshalling ones troops (media assets) to deliver the killer punch that knocks out and incapacitates the enemy.

OMI Cranium (OMICRA) is the body that delivers the strategy for Laqshya. OMICRA consists of a Specialist Brainstorming Team which comprises of members from the Creative, Research, Planning, Buying, Servicing and the senior management team and this composition brings in a multi-dimensional perspective to formulate the best and most practical & impactful strategies. OMICRA steps in at the inception of any campaign and lays down the strategy for each and every campaign that rolls out from Laqshya.