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Innovation
LG-JAZZ by the way!
LG Jazzed the spectators with larger than life size site created using jut outs with an available small format
Laqshya stepped out of its tradional advertising to offer site clubbing which astonished the on lookers
We made JAZZ create BUZZ in town -
Innovation
LG 24 hours freshness
What better way to communicate the TIME Factor in Refrigerator. LG Showed the real-time clock of 10 ft across key market to showcase just that.
It was well accepted & appreciated. Now thats called 24 hour Fresh Ideas! -
Innovations
HDFC – 40% Faster ATMs
A pragmatic 16ft diameter speedometer did all the talking and was the most talked about campaign
Picture depicted the message well and what a Recall ! -
Innovations
Tuborg – Fun Starter Nights
Tuborg 's received great response for its moving diaphragm of the huge speakers.
Speakers called out for its message in 5 cities - Fun time !
TUBORG's FUN STARTER nights was a HIT !
Picture depicted the message well and what a Recall ! -
Innovations
JSW Energy – Pre IPO Campaign (Before)
Creative perspective changed from a 2D to 3D creating Super Buzz and Recall amplified
' JSW ENERGY' successfully boosted its Brand Image -
Innovations
JSW Energy – Pre IPO Campaign (After)
Larger than Life Imagery grabbed eye balls
CUT OUTS ENHANCED AND BRIGHTENED ITS MESSAGE WITH BRAND -
Innovations
JSW Energy – Pre IPO Campaign (After)
KUDOS TO A WELL EXECUTED CAMPAIGN !
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Innovations
JSW Energy – Pre IPO Campaign (Before)
4 LIT Vans in a row created huge recall.
The most dominant and most talked about campaign -
Innovations
Shoppers Stop – Start Something New
Huge (25ft x 12ft) 3D Bag created for SALE Announcement (LHS)
Huge 3D Bag at Malleswaram, Bangalore Store Launch (RHS)
First ever BAG of such a magnitude was created for them in 2009.
Its been synonymous with Shoppers Stop ever since and is implemented across markets. -
Innovations
Shoppers Stop – Start Something New
Huge (15ft x 8 ft) 3D Bag created for Amritsar Store Launch
Its been synonymous with Shoppers Stop now and is implemented across markets.
CAMPAIGN's HUGE SUCCESS CERTIFIED LAQSHYA'S TEAM EFFORTS -
Innovations
Westside – The Biggest Sale Ever.
By now OMI specializes in Bags.
Yet another Huge 3D Bag created at Juhu, Mumbai
BIGGEST SALE by Westside just got BIGGER...
LAQSHYA PAINTED THE CITY-RED ! -
Innovations
Westside – The Biggest Sale Ever.
Successfully created Road Shows for Westside for its BIGGEST SALE.
Bags of size 4 ft x 3 ft were crafted & kept on the cabs and rolled out in caravan style -
Innovations
Westside – The Biggest Sale Ever.
THE RED BAG CREATES BUZZ ACROSS CITY- Campaign's innovation was a Hit !
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Innovations
Philips – 4 year warranty
Amidst World Cup fever, Philips rolled out a campaign for their LED TV Range
4 years warranty was the key message.
4th wicket signifying that Extra unusual warranty
From Drawing Board to Billboard in Kolkata. HOWZZAT !!





