Buying according to the plan and within the framework of budgets calls for basic negotiation skills and is directly proportional to the degree of affinity that exists between the seller and the buyer. The higher the degree the lower would be the cost.

Laqshya being an “industry insider” has the edge in knowing real costs of various formats and is in a formidable position where it can capitalizes on the relationship that it has been built over 15 years of being in the OOH domain. Critical data is constantly updated with latest rates and the process of keeping a close track of competitive buying gives us the edge. With a history of voluminous buying throughout the country and close relationships with media-owners, ensures that the media owners give us the most competitive rates. Our national relationship extends down to regions as well and our relationships are in place in Tier II & Tier III towns along with the major town of the country.